British News Agency

In commemoration of its 50th anniversary, Turkish design and furniture brand Koleksiyon Mobilya opened its first showroom in Dubai today in the presence of the company’s Chairman, Koray Malhan, Deputy Chairman, Doruk Malhan, Turkey’s UAE Ambassador Tugay Tunçer, and Turkey’s Dubai Consul General Onur Şaylan. Building upon its award-winning success in Turkey, the prominent design and furniture brand plans to expand across the GCC and marked its entry into the region with the showroom launch on Sheikh Zayed Road.

The company’s expansion aligns with Koleksiyon Mobilya’s vision to grow its presence in key markets like Dubai, with a focus to boost its global sales exports to 50 per cent in the next five years.

The Dubai operations will serve as the primary gateway for strengthening international trade of Turkish furniture to the Middle East and Africa region.  With the aim of positioning its brand as the regional leaders in the furniture industry, Koleksiyon Mobilya has partnered with KbM, a company with the years of experience in the emirate.

Speaking at the launch, Doruk Malhan said: “Our expansion to the UAE is part of our strategic objective to build stronger cooperation between the two countries. Dubai is a globally acclaimed hub for international trade and its geographical location eases access to Asia, Africa, and European markets. We are confident that with this launch, we will be able to expand our reach to newer markets, leading to an increase in trade and investments between Turkey and the UAE.”

“With our Dubai showroom, we aspire to meet the needs of our customers.  As an award-winning brand from London to New York, I believe we will achieve significant success here as well” Malhan added.

Koray Malhan said, “We have focused our growth plans on global markets. Dubai Airport stands out as one of the largest airports in the world, receiving 56 million people in 2022, the commercial activity shows us the potential of the country. Our brand exists globally with our "Made in Türkiye" products rolled out from our factory in Tekirdağ. Of which 50% of our exports are to Middle Eastern countries”. Bi-lateral relations shared between Turkey and the UAE as we work towards our goal of growing the Turkish economy.

Along with the retail expansion, Koleksiyon Mobilya, is aligned with UAE's vision on sustainability goals and is steadfast in its approach to environmental, social, and managerial aspects. The company has invested in the installation of solar panels on the roof of their production plant in its factory in Turkey. They also replaced their fleet consisting of passenger cars and commercial vehicles with electric cars, furthering their goal of achieving carbon neutrality by 2030.

Announcing Turkey’s “quality production power” to the whole world, Koleksiyon’s investment in its factory is a step toward our growth plans. “We will invest above US$7M this first year. We are focusing on increasing the capacity of our factory to contribute to our global growth strategy”, said Malhan.